How Should the Sales Team and Executive Team Use Social Media?

Sales and executive members of your company and post status updates for the following:

Provide highlights on conferences and events you go to
Reports important news regarding industry
Make the most of your trip – post location and ask to meet up if interested in chatting (Before traveling, check contacts locations so you can meet with those in the city where you’re heading.)
Post monthly discounts, coupons
Take pictures of events, conferences, and workshops and post them online with a link back to your site.
Make goals public to compel you to reach them
Use your company's CRM social media features to find contacts on facebook and twitter and friend them
Upload your contacts from your email client to find more connections.

Of course, there hundreds of more ways, here are just a few to get you started.